ABOUT
ARANGO COMMUNICATIONS SPECIALIZES IN GROWING BUSINESSES AND BUILDING BRANDS BY IMPLEMENTING INNOVATIVE BRANDING, COMPETITIVE MARKETING COMMUNICATIONS PROGRAMS, AND VISUALLY COMPELLING DESIGN.
OUR
STORY
Starting with logos, corporate identities, print and broadcast, we evolved to create environmental design, digital work, and to write, produce and direct corporate videos, tv commercials, and live [awards] shows.
Established in 2000 as a full-service advertising agency.
Over the years, we have crafted effective B2B and B2C work for clients in the finance, education, government, architecture, construction, publishing, entertainment, and non-profit sectors.
We create assets in English and French for provincial and federal governments and blue-chip corporations. We have also produced integrated communications programs in Chinese, Portuguese, Tagalog and Spanish.
It's been 20 years of growth from traditional advertising and marketing to today's ever-changing digital world.
DESIGN-DRIVEN
We have always been design-driven—applying design principles to our process and output. Starting with logos, corporate identities, print and broadcast, we evolved to create environmental design, digital work, and to write, produce and direct corporate videos, tv commercials, and live [awards] shows. Our design work is compelling, competitive and consistently innovative.
To explore design thinking in all media, we created VISUAL magazine, our commitment to creativity and the design process.
COLLABORATION
Our success, in addition to reliable and effective delivery, rests on the partnerships established with our clients and suppliers.
We have built a comprehensive network of specialists and strategists in multiple disciplines related to business structure and transformation, brand management and development, and implementation of marketing communications.
VALUE
Our expertise has resulted in clients entrusting us with more than design. Organizations invite our collaboration and advice to help them formulate and achieve business goals by creating strategies and executing tactical plans, resulting in growing their businesses and transforming their brands.
JAIRO (hi-ro) ARANGO
Brand and Marketing Strategist
Creative Director
Designer
A problem solver growing businesses and transforming brands via brand strategies and marketing communications programs.
CAREER HIGHLIGHTS
Created integrated brand experiences for a wide range of clients including RBC Royal Bank of Canada, Visa Canada, Canada's National History Society, Right to Play, Statistics Canada, Elections Ontario, international renown Fresh Animation studio, TMS [ Toronto Montessori School ] and Kingsway College Schools, among others.
Created and launched Visual magazine, an English-language multidisciplinary quarterly featuring creative and design thinkers from around the globe and distributed in North America.
Before moving to Toronto, introduced, launched and managed the Citytv brand in Bogotá as Creative Director of the franchise led the creative team and managed the Creative and Graphics departments.
Prior to this, crafted broadcast, print and branding work for RCN and Caracol television stations. Also worked on Coca-Cola, General Motors, El Tiempo, Esso accounts at multinational agency McCann-Erickson.
COMPETENCIES
